January 4

Did you spend your weekend watching the Shootout like I did? Maybe it was seeing our racing community gather again and doing normal things, but the hope for 2021 is high. As schedules are being released and finalized, the anticipation of a new season, whether it starts in February or April is here and we can't wait to get started.

At Highline, our season starts with track rep and sponsorship applications. This year, applications will open on January 22nd and remain open through the 29th. In a nutshell, track reps post about our brand, take us along on their raceday adventures and their love for racing, and receive a personal discount and small commission in return. If this seems like something that interests you, we would love for you to apply at the end of the month. We will also have a limited number of sponsorship positions open. We will work with you to determine the best way to carry Highline along with you on the track.

Personally, our season will get started in late February. As many of you know already, we are part of an Arizona based sprint car team who didn't get to race very much last year like a lot of the country. We are looking to have a full schedule this year, travel as much as possible, and hopefully get back east to a few races to meet many of you and reconnect with our amazing racing community. 

We have some exciting ideas to add to Highline this year, including a collection celebrating our love of road trips, gear for the coolest racetrack doggos, and always expanding our dirt, asphalt and racing divisions gear. We are starting off with a small Valntine launch (available here), a fun set of tees that showcase our best qualities.

As always, if there is anything you want to see in our shop, we love to hear your suggestions! 

Wishing you a 2021 that is safe, healthy, and full of racedays!